Deep Expertise, Without The Overhead Of A Large Firm

Newmark Concepts maintains a curated network of specialist partners engaged for specific project needs — ensuring each project is executed at a high level across every touchpoint.

A line-up of high-end restaurant glassware for premium bar stock.
Clean hood-filters at a restaurant showing the commercial cleaning and sanitation plan.

SPECIALIST PARTNERS

The Model

Restaurant tabletop, glassware and serviceware selected for an opening.

The right expert for the right problem — not a generalist wearing too many hats.

Large consulting firms staff every engagement with whoever is available. We work differently. Our specialist network means that when a project requires deep knowledge in sanitation protocol, smallwares specification, or tabletop sourcing, we bring in the person whose full practice is built around exactly that — not a senior consultant's best attempt at a subject that isn't their primary expertise.

Each specialist is available as a standalone engagement or as part of a broader project. When the project calls for both strategic advisory work and specialist execution, the two work in coordination — so the specialist's output is aligned with the operational and financial framework of the larger engagement.

SPECIALIST PARTNERSHIP - 01

Cleaning & Sanitation Hygiene Systems

Our sanitation specialist brings dedicated expertise in commercial kitchen cleaning programs, sanitation protocol development, health code compliance systems, and operational hygiene infrastructure. This is specialized work that most operators cobble together from manufacturer recommendations and staff habit — rarely from a structured, documented program built around the specific demands of the kitchen and the regulatory environment. A rigorous sanitation program is also a risk management tool: health code violations, closure events, and the reputational damage that follows are preventable with the right systems in place from the start.

This service is available as a standalone engagement or as part of a broader operational consulting project.

Sanitation audit and gap analysis
Cleaning program design and documentation
Staff training and compliance systems
Operational hygiene infrastructure

SPECIALIST PARTNERSHIP - 02

Kitchen Smallwares Planning

Our smallwares specialist brings detailed knowledge of commercial kitchen equipment needs across concept types and service volumes. Smallwares are frequently treated as an afterthought — ordered in a rush before opening based on instinct, and then supplemented reactively as gaps reveal themselves during service. The result is over-purchasing in some categories, costly last-minute procurement in others, and a kitchen that's never quite set up to operate smoothly. This engagement resolves that before it becomes a problem, with a complete smallwares specification built around the menu program, the service model, and the projected volume.

This service is available as a standalone engagement or as part of a concept development or build-out project.

Full smallwares specification by station and menu program
Quantity planning based on projected covers and service model
Vendor sourcing and procurement guidance
Opening inventory checklist and documentation

SPECIALIST PARTNERSHIP - 03

Tabletop & Service Ware Planning

Our tabletop specialist works with operators to specify and source the plateware, glassware, and flatware that aligns with the concept's guest experience and service model — while accounting for the operational realities of breakage, volume, and storage that most initial selections fail to consider. Tabletop is one of the most visible expressions of a restaurant's identity. It's also one of the categories where operators most commonly under-buy (creating constant shortages during service) or source without sufficient regard for durability and replacement availability. This engagement addresses both the aesthetic and the operational dimensions of the decision.

This service is available as a standalone engagement or as part of a concept development project.

Plateware, glassware, and flatware specification
Quantity planning based on covers, turns, and service style
Concept-aligned sourcing and vendor guidance
Opening par levels and ongoing replacement strategy

SPECIALIST PARTNERSHIP - 04

Marketing & Website Planning

Our marketing and digital specialist works with operators to build a clear, conversion-focused foundation for how the concept shows up to the word – from brand positioning through website structure and launch strategy.

Marketing is often either overbuilt too early or treated as an afterthought until just before opening. The result is a disconnect between the concept, the guest experience, and how the brand is presented online — leading to missed traffic, poor conversion, and an underwhelming first impression.

This engagement solves that upfront by aligning the marketing strategy with the concept, the target guest, and the actual operating model — ensuring the brand not only looks right, but performs.

This is not agency-style marketing. It is operator-aligned planning designed to drive awareness, traffic, and conversion from day one.

This service is available as a standalone engagement or as part of a concept development or build-out project.

Brand positioning and messaging framework
Website structure, layout, and conversion strategy
Reservation, event, and booking funnel planning
Pre-opening and launch marketing roadmap
Content direction (visual style, photography guidance, tone)
Local awareness and traffic-driving strategy

COCKTAIL PROGRAM DESIGN

01 – CLEANING & SANITATION HYGIENE SYSTEMS

$2,500 – $8,000

From gap analysis through full compliance systems

02 – KITCHEN SMALLWARES PLANNING

$1,500 – $4,000

Built around your menu program and projected volume

03 – TABLETOP & SERVICE WARE PLANNING

$1,500 – $3,500

Aligned to concept, covers, and service style

04 – MARKETING & WEBSITE PLANNING

$3,000 – $8,000

Aligned to concept positioning, guest acquisition strategy, and conversion-focused digital presence

INVESTMENT

What Clients Typically Invest In Specialist Services

Each specialist engagement is priced based on the size of the operation, the complexity of the project, and whether the work is standalone or integrated with a broader advisory engagement. The ranges below reflect typical investment levels — because these services are delivered by dedicated specialists rather than generalists, pricing reflects the depth of expertise involved. Most clients find these engagements are natural add-ons to a flagship project, and bundling is available when the scope warrants it.

Polished restaurant dining room and bar during service, representing concept development, operational strategy and hospitality business growth.

Drive growth. Elevate your operations.

  • Expert restaurant concept development for lasting impact.

  • Comprehensive financial modeling to maximize returns.

  • Innovative bar program design for standout experiences.